Getting more data about how visitors use your website before they convert is essential to understanding your website. It will help you improve your content, navigation, and more to make sure your website is as effective as possible.
HubSpot provides a lot of website data after a user converts but absolutely nothing before conversion (they need someone to map the data to). Google Analytics does need a conversion because it’s just a general overview of how visitors use your website.
That’s why you definitely want to connect Google Analytics.
Site Kit by Google is a great way to connect Google Analytics to your WPHubSite WordPress website. It makes it easy for you to connect and provides detailed analytics right in your WPHubSite WordPress dashboard.
Site Kit by Google also makes it easy to connect your WPHubSite WordPress website to Google Search Console. That will ensure your website is instantly indexed and you get valuable analytics from Google Search Console combined with Google Analytics.
It provides some pretty in-depth and amazing data. Here’s what that looks like:
Table of Contents
- Set Up WPHubSite WordPress Google Site Kit
- View Google Analytics & Search Console Data
- Connect Other Google Services With Google Site Kit
This walkthrough will help you set up your WPHubSite WordPress website with Google Site Kit. We’ll walk through connecting Google Analytics first, then Search Console, and finally PageSpeed Insights. There’s also a section to help you use Google Site Kit to access the data in all the places it’s available and also how to connect other Google services.
Ready?
Set Up WPHubSite WordPress Google Site Kit
Step 1: Log into your WPHubSite WordPress website dashboard. This is where all the setup magic happens.
Step 2: Click on the Site Kit menu item.
Step 3: Click the Sign In With Google button.
Note: You will need a Google account to set up Google Site Kit. The remainder of this article assumes you have a Google account to sign in with.
Connect To Google Search Console
The first step in setting up Google Site Kit is to connect your website to Google Search Console. This will ensure your website gets indexed in Google rapidly and also provides analytics on how your website is found and clicked on in Google searches.
Step 4: Click the Sign in with Google button.
Step 5: Type your Google email or phone.
Important: You are not entering your Google account information on the WPHubSite website at this point, you are on Google’s website and signing into your account on Google.
Step 6: Click the Next button.
Step 7: Type your Google password.
Step 8: Click the Next button.
Step 9: Click the Allow button.
Note: Google Site Kit is a Google created and maintained WordPress plugin. You are giving access only for Site Kit to access this information, not WPHubSite.
Step 10: Click the Proceed button.
Note: This allows Google Search Console to verify that you own your WPHubSite website and are not trying to claim someone else’s website on Google Search Console.
Step 11: Click the Allow button.
Important: You are allowing the Google Site Kit (created and maintained by Google) WordPress plugin to access your Google Account data relating to Google Search Console.
Step 12: Click the Add site button.
Step 13: Click the Go to my Dashboard button to go back to your WPHubSite WordPress website dashboard.
Google Analytics Setup
Now that your WPHubSite WordPress website is connected to Google Search console, it’s time to set up Google Analytics for your on-site analytics.
Google Search Console = data about how your website performs on Google.
Google Analytics = data about how your website visitors use your website.
Now you can see Search Console is connected. It’s time to connect your WPHubSite WordPress website to a Google Analytics property you’ve already created or create a new one.
Step 14: Click the Connect Service link under Analytics.
Step 15: Click on the Google account (or login to another account) you’d like to use to create your Analytics property.
Important: You are not selecting or entering Google account information on the WPHubSite website at this point, you are on Google’s website and signing into your account on Google.
Step 16: Click the Allow button.
Important: You are allowing the Google Site Kit (created and maintained by Google) WordPress plugin to access your Google Account data relating to Google Analytics.
Step 17: Select the Google Analytics Account, Property, and View you’d like your WPHubSite WordPress website to be located in.
Note: You can also create a new Account, Property, and View if you don’t already have a place for your WPHubSite website.
Step 18: Click the Configure Analytics button.
Step 19: Click the Proceed button to grant Site Kit permission to create the Google Analytics Account.
Note: If you are selecting an already created Google Analytics Account then you may not see this step or steps 20 and 21. Skip to step 22 if you don’t need to grant additional permission to Google Site Kit.
Step 20: Click on the Google account (or login to another account) you’d like to use to create your Analytics property.
Important: You are not selecting or entering Google account information on the WPHubSite website at this point, you are on Google’s website and signing into your account on Google.
Step 21: Click the Allow button.
Important: You are allowing the Google Site Kit (created and maintained by Google) WordPress plugin to access your Google Account data relating to Google Analytics.
Step 22: Click on the Connect Service link under PageSpeed Insights and then you’re done!
Step 23: Setup is complete! Click the OK, Got it! link to dismiss the setup box and see everything you set up.
Below is a freshly set up overview screen in Google Site Kit. You’ll notice there’s not a whole lot of data at this point but it will fill in as Google indexes your website (Search Console) and visitors start to visit your website (Analytics).
Now you can browse around the different areas of Google Site Kit to see analytics, search console data, and speed insights. There are also additional services that can be connected to Google Site Kit.
Continue on to see more of what you can do with Google Site Kit.
View Google Analytics & Search Console Data
There are several locations in the WPHubSite WordPress website dashboard where you can view data from Google Site Kit. There’s not only a Site Kit option on the main menu in the dashboard which lets you view details from Search Console, Analytics, and an overview of both.
Site Kit Summary On The WPHubSite WordPress Dashboard
The following is the Site Kit Summary which is always available on your WPHubSite WordPress website main dashboard screen. It’s a great overview of data from the last 28 days.
You can see your top pages and more helpful information about your website including a quick link to the Site Kit dashboard.
Site Kit Data On Any Page
If you’re logged into your WPHubSite WordPress website then you can access data on the Admin Bar from any page of your website. Here’s how you can do that from any page of your website.
Step 1: Hover over the Site Kit Admin Bar option.
Step 2: Check out all the data for that page of your website and click More details if you’d like to see more data on that page. This will bring you to your WPHubSite WordPress website back-end.
Google Site Kit Site Overview
This view is available once you have data in your Analytics and Search Console. Access this screen by clicking the Site Kit option in your WPHubSite WordPress website dashboard menu. You can also access a detailed overview of Search Console and Analytics data alone from the Site Kit dashboard menu.
Connect Other Google Services With Google Site Kit
Google Analytics, Search Console, and PageSpeed Insights are only part of what you can connect to Google Site Kit in your WPHubSite WordPress website.
You can also connect AdSense, Optimize, and Tag Manager which are also Google Services.
Here’s how to do that.
Step 1: Log into your WPHubSite WordPress website dashboard.
Step 2: Hover over or click on Site Kit in your dashboard menu.
Step 3: Click on Settings. This is where you can also see the services you’ve already connected.
Step 4: Click the Connect More Services tab.
Step 5: Click on the set up link for the service you’d like to connect.
You’ll go through a setup process similar to how you set up Search Console and Analytics. You may have to log into your Google account or at least select which account to connect Google Site Kit with for your WPHubSite WordPress website.